KJ123 learned that recently, research institution LTK released the 2023 American Summer Fashion Trend Report, revealing the most popular fashion categories and styles among American consumers.
According to reports, 75% of Gen Z consumers in the United States buy products based on creators’ recommendations, and women mainly find shopping inspiration from TikTok. Among Generation Z and millennials, fresh girly aesthetics and floral styles are the most popular, and wide-leg jeans, denim skirts, and Crocs sandals are the most popular fashion categories.
According to the report, 81% of Gen Z women in the United States say fashion plays an important role in their well-being. Gen Z is also the generation that thinks they are the most fashionable, which is twice as high as other groups.
In terms of shopping inspiration, in addition to friend recommendations, 41% of Generation Z shoppers prefer TikTok as a source of fashion inspiration, while 29% of millennials prefer Instagram, and creators also play an important role.
popular style
In terms of style preferences in the fashion category, the report pointed out that fresh girl aesthetics will become the most popular style in the summer of 2023. This relaxed, minimalist and elegant style has become the first choice of Generation Z and millennials across the United States.
Floral prints were the second most popular style, with Gen Z leaning more toward goth and grunge than the Barbie-doll style that has been trending for the past year when it comes to other trends.
But in general, female consumers of different age groups want to try more bold styles. Among Gen Z consumers, 72% said they like to try and buy new trends in clothing. That compares to 66 percent for millennials and 58 percent for Gen X.
Style preferences also vary in different regions, with women in the Northeast and South preferring individual styles, while women in the Midwest prefer laid-back, casual styles. Neutral shades such as black and gray are popular in every region, except in the south where the Barbie doll style ranks in the top six fashion styles.
Popular category
Regarding the choice of fashion items, the report pointed out that some fashion categories that were eliminated before have reemerged. According to Gen Z and millennials, skinny jeans are out and wide-leg jeans are the most popular fashion item for summer.
Denim skirts are making a strong comeback in all age groups, and nearly half of Generation Z list denim skirts as a must-have item for summer wear. On the LTK platform, the search volume for denim skirts has increased significantly, with a growth rate of up to 72%.
Also, light and flowy summer dresses and maxi skirts are the go-to styles for summer. Unlike traditional bright colors, Gen Z prefers neutral shades, with 70% saying that white and beige are the colors they wear most this season.
When it comes to footwear, 40 percent of Gen Z women say they plan to wear Crocs this summer. In the past month alone, searches for Crocs on the LTK platform have grown by more than 50%.
According to the report, most consumers in each region spend around $100 to $250 on summer fashion. The survey for LTK’s 2023 Summer Style Trend Report was conducted in May 2023 with 1,044 participants.