Today, keeping pets has become a fashionable expression in the lives of modern urban residents in the United States. As one of the largest online retailers in the United States, Amazon’s product sales in all categories of its pet market are growing.
With the improvement of people’s demand for “pet familyization”, the pet market has attracted more and more attention from the public. People’s requirements for the quality of life of pets are constantly improving. Many pet owners regard their pets as members of the family, care about their diet, health and happiness index, and place strong emotions on them.
To this end, the AMZ123 member team has insight into the US pet category market, focusing on the analysis of the growth of the US pet category, hot-selling products in the market, and development trends, etc., and produced the AMZ123 | Amazon US Pet Market Observation Report.
This report provides an overview of the current US pet category market, explains the growth trend of the category in detail, organizes and analyzes the products that have risen in popularity in recent years, and analyzes the trend of the pet market in the past three years. We expect this report to help cross-border e-commerce practitioners deepen their understanding of pets in the United States, and welcome more cross-border sellers to discuss different opinions on such purposes.
Amazon US Pet Market Overview
Due to economic uncertainty, the U.S. pet market still has a strong room for flexibility. Affected by the epidemic, American families have significantly increased their attention to pet health and happiness.
According to the latest pet product spending data of American households released by the American Pet Products Association (APPA), pet products will grow in all major markets in 2022, with a total market sales of 136.8 billion US dollars, an increase of 10.8% compared with 2021.
According to the 2023-2024 American Pet Market Research by the American Pet Products Association (APPA), 86.9 million households in the United States own pets, accounting for 66% of the total number of American households. Dogs were the most popular pets at 33%, followed by cats at 23%; small animals at 13%; reptiles and fish at nearly 10%; and birds at 5%.
The pet market is on the rise again, and now nearly 50% of pet owners prefer to buy products for their pets in person, mainly Gen X and baby boomers. Two-thirds of pet owners have their pets in mind when making financial plans, and half of them are willing to spend more on American-made, branded, BPA-free and eco-friendly pet products.
Sales trends of mainstream categories in the Amazon pet market
AMZ123 learned that the sales volume of the Amazon pet market from January 2021 to January 2023 will be more than 20 million, and with the release of the epidemic, the monthly sales of the market will reach a peak of 30 million in the second half of 2022.
The sales volume of third-party sellers and Amazon’s self-operated market is balanced. In addition to some categories, market segments such as pet furniture and pet medical care have great potential for development. Next, we will take stock of several categories in the pet market that have developed steadily and grown rapidly in the past three years.
Amazon pet market trends in 2023
The development trend of the pet market on Amazon has stabilized in recent years. Although the epidemic has caused an economic downturn, the impact of the US home order has instead boosted the demand for pet health and pet home. The Amazon pet market also presents health and safety trends, technology trends, social trends, and more.
New and hot categories in the Amazon pet market in recent years
Since 2019, the popularity of new products in the pet market has soared, reaching the peak of previous years. Affected by the epidemic in the past 20 years, logistics exports have been blocked, resulting in a halving of new products in the market.
21 years later, the epidemic has been lifted, the economy has recovered, and the market has once again ignited hope. In this regard, AMZ123 also separately analyzed several markets in the pet market that have become more popular in recent years.
Common certification references in the Amazon US pet market
The Amazon US pet market has a huge consumer base and many subdivided categories. For sellers who need to list on this market, in addition to having excellent products, they also need to understand the common certifications required in the market in order to do a good job in compliance operations. .